To figure that out we need to first define what exactly innovation is. Gurman isn’t necessarily wrong about the highly iterative nature of the hardware announcements (although I think that an always-on Apple Watch is a big deal), but that doesn’t necessarily mean he is right about the innovation question. Carmine's book will help you understand and implement the same kind of world-class experience.Nothing shown today really qualifies as meeting high “innovation only” expectations: Apple delivered the smallest Watch update ever, an iPad with a slightly bigger screen and nothing more, and iPhones with cameras equal to or less than many other devices. The Apple experience is the best modern-day example of all three pillars. "There are three pillars of enchantment: likability, trustworthiness, and quality. Marc Benioff, chairman and CEO of and author of the national bestseller Behind the CloudĪpple’s 5 Core Principles-now in the palm of your hand! Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve." ![]() "Apple changed the world with the Mac and hasn't stopped innovating since. Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience ![]() “ The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.” The Wall Street Journal bestselling guide to unforgettable presentations
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